The Open House Trap
Despite what you might think, open houses aren’t a great place to meet new clients. They will eat away at your time and money without producing many quality conversations.
Focus more on being the go-to real estate advisor for your connections. Scheduling four 60-minute one-on-one conversations will yield a far greater gain than most open houses you toil away at on the weekend.
Take control of your real estate career, and the referrals will follow! Open houses puts the control in the hands of others; being an expert advisor brings it back to you.