How To Answer “How’s The Market?”

How do you answer “How’s The Market?”

• Step 1: Don’t answer. Pivot and try to direct the conversation in your favor.

  • “You know, I actually get asked this question all of the time. Before I answer, I’m curious what you’ve heard about the market?”

• Use this opportunity to tell your favorite story or interesting fact about the market - be memorable!

  • “Yeah, there’s a lot of information out there about the market that isn’t correct…”

• Then say nothing - time for the takeaway!

  • Give space in the conversation to see where they want to go next. If they ask more about real estate, you’ve got their attention!