How To Avoid Becoming A Necessary Evil

  • Plenty of people think of real estate agents as necessary evils. Often you’re seen as necessary to buy or sell a house, but no one really feels good about working with you.

  • You can aim to please, but this will undermine your efforts to be respected. Turning yourself into a “door opener” often has the opposite effect of your intention.

  • Become a real estate expert and anticipate problems before they arise. Take control of the process and help your clients love every moment of it: they will never forget you when it’s all done.

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The One Metric You Shouldn’t Be Tracking

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How To Get Your Buyers Off The Fence