How To Get Your Buyers Off The Fence

How do you get buyers off the fence?

• People will always try harder to escape pain than to experience pleasure. You need to create a sense of urgency to motivate your buyer to close.

• Uncover your buyer’s pain points and naturally touch on them in every step of the sales process. Draw their attention to what they are moving away from instead of what they are moving toward - you’ll see their reaction change.

• Remind your buyer how their new property solves the problems of their old home. You should highlight solutions to their current problems to move them in the buying direction.